.png)
MBA essays that tell the right story.
Brand strategy thinking for applicants to top MBA programs.
If you work with big admissions firms (or rely on you-know-what), you'll sound like everyone else.
I'm Eric Hirschfeld, a brand strategist and copywriter who has worked with Apple, Google, Verizon, The Economist and many other companies. You can see more on my LinkedIn.
I bring the same strategic and creative thinking from my brand work to help you develop compelling, differentiated, authentic MBA essays.
I've helped candidates gain admission to programs including Kellogg, INSEAD and Columbia. I hold my MBA from Chicago Booth and my BA from Cornell University; essays got me in both schools.
How we'll work together.
My process helps you think strategically and creatively about your story. I won't write essays for you, just uncover what makes you exceptional. That's the ethical approach, and the one that works.
Strategy
Together we’ll find what drives you, where you’re headed and why you belong at the programs you’re applying to.
Development
I'll help you structure essays, get past the blank page and find your voice. We'll highlight the throughlines that give your narrative meaning.
Editing
I'll give you clear feedback and encouragement throughout. We'll go back and forth until your essays truly reflect your story.
Pricing
Essay Strategy Session — $250
A focused conversation to uncover the narrative throughline for your MBA applications.
Single School Essay Coaching — $1,500
Full support developing and refining your essays for one school, including outlining, feedback and revisions.
Three-School Package — $3,600
Comprehensive essay guidance for multiple schools.
If you’re unsure which option is right, get in touch.
Tell me about your MBA plans.
Let's see how we can work together on those crucial essays.